Taking a DTC brand to IRL stores with Gabi Lewis from Magic Spoon
Description
Grab your spoon and a carton of milk because today on Found we’re talking to Magic Spoon co-founder and CEO Gabi Lewis. Magic Spoon creates cereal flavors that play on our nostalgia for Fruit Loops and Cocoa Puffs with a grown-up high-protein twist. Dom and Becca talk with Gabi about how he and his co-founder prioritized product-market fit and found investors who didn’t think cereal was dead. They also talked about:
- What Gabi learned from his previous startup Exo which made cricket-protein bars and how he’s changing his leadership style at Magic Spoon
- Transitioning from being a solely DTC brand to in-store retailer and how he’s learned to manage buyer relationships and store-to-store drama.
- How meticulously they develop new cereals and how they’ve incorporated customer feedback.
(0:00 ) Welcome Gabi Lewis
(1:45 ) Magic Spoon TLDR
(3:38 ) Innovating in the food industry
(11:40 ) Managing DTC and IRL retail
(24:00 ) Acquisitions and competition
(28:15 ) Entrepreneurship, product development, and leadership evolution
(35:32 ) Outro with Becca and Dom
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