#235: Strategy |In this episode, Matt sits down with Aditya Vempaty, VP of Marketing at MoEngage, to talk about a topic every marketing leader has wrestled with: reporting on the right metrics. Aditya has led marketing at companies like Nutanix, Amplitude, and Synthego - and he’s learned how to build dashboards and reporting frameworks that actually communicate marketing’s impact across leadership, sales, and finance.

Matt and Aditya cover:

• Why marketing metrics should translate performance into a common language the business understands
• The four buckets of metrics every B2B team should track
• How often you should be reporting on metrics
• The exact 7 metrics Aditya uses to report up, down, and across the org

Timestamps

• (00:00 ) - – Intro to Aditya
  


• (03:23 ) - – Why communicating marketing’s impact is a challenge for many teams
  


• (05:59 ) - – The importance of using a common language when reporting to leadership
  


• (08:37 ) - – Breaking marketing metrics into four key buckets
  


• (11:52 ) - – How pipeline coverage connects marketing to revenue
  


• (14:21 ) - – Reporting on efficiency: CAC, cost per opportunity, and more
  


• (17:36 ) - – The role of awareness metrics and how to contextualize them
  


• (21:37 ) - – How marketing and sales alignment can be measured effectively
  


• (24:06 ) - – The 7 core marketing metrics Aditya reports on regularly
  


• (27:49 ) - – How often should marketing be reporting metrics?
  


• (30:33 ) - – Dashboards, recurring meetings, and what execs actually care about
  


• (33:25 ) - – Advice for first-time marketing leaders on building reporting habits
  


• (35:39 ) - – Why clarity beats complexity when it comes to data
  


• (38:21 ) - – Final thoughts

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