DiscoverRebrand Podcast: Marketing Campaigns Explained by the Brand & AgencyThe Brand Narrative Process -- Ryan Kutscher // Circus Maximus
The Brand Narrative Process -- Ryan Kutscher // Circus Maximus

The Brand Narrative Process -- Ryan Kutscher // Circus Maximus

Update: 2024-01-27
Share

Description

If you can’t say your brand description simply, clearly, and compellingly, then you’ve not nailed down your brand narrative. Your brand narrative is a combination of the brand purpose, brand positioning, persona, tone of voice, the things you can credibly speak about with authority, and your brand's values. How do you discover these and create that brand narrative? Listen to Ryan Kutscher, CEO of Circus Maximus, as he discusses the brand narrative process. Show Notes

Connect With: 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Comments 
loading
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

The Brand Narrative Process -- Ryan Kutscher // Circus Maximus

The Brand Narrative Process -- Ryan Kutscher // Circus Maximus