The Epic Rise of the SoFi Brand -- Brad Simmons // Figure
Update: 2023-10-26
Description
In a competitive industry with little to no product differentiation, how do you take a new brand to the market and be successful? SoFi and Figure are excellent examples from the fintech space. Want to get insider info about how they pulled it off in such a short time? Listen to Brad Simmons, Former CMO of Figure, discussing the epic rise of the SoFi brand. Show Notes
Connect With:
- Brad Simmons: LinkedIn // Twitter
- Scott Harkey: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn
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