I was going to wait a bit before I launched a podcast on The Finder. And then on Tuesday, ESPN went ahead and announced ESPN The Sportsbook! Kinda.

I had lots of questions so I asked my two industry buddies/gurus to hop on — the Bens.

Ben Fawkes — formerly of ESPN Chalk, the gambling section of ESPN.com, and VSiN — came to us from Vegas to share his sports betting expertise from the inside.

Ben Aronson, a longtime media/marketing executive, weighs in on the sports business side.

A little rundown …

🔦 Why did this happen now? Was it the earnings call?

🔦 Why Penn? How much market share do they have?

🔦 How does this impact newsbreakers like Adam Schefter and Adrian Wojnarowski? Is this why Woj all of a sudden stopped tipping his NBA Draft picks?

🔦 Will this make ESPN’s app indispensable?

🔦 Should ESPN restrict what kind of bets ESPN Bet offers? Should employees be allowed to gamble on sports?

So … what’s your bet on how this plays out?

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