DiscoverUnsolicited FeedbackThe Future of AI in Marketing, Growth & Content: Season 2 Finale (Part 2) w/ Brian Balfour, Ravi Mehta, Joff Redfern, and Fareed Mosavat
The Future of AI in Marketing, Growth & Content: Season 2 Finale (Part 2) w/ Brian Balfour, Ravi Mehta, Joff Redfern, and Fareed Mosavat

The Future of AI in Marketing, Growth & Content: Season 2 Finale (Part 2) w/ Brian Balfour, Ravi Mehta, Joff Redfern, and Fareed Mosavat

Update: 2024-06-06
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The Future of AI in Marketing, Growth & Content: Season 2 Finale (Part 2) w/ Brian Balfour, Ravi Mehta, Joff Redfern, and Fareed Mosavat

In part two of the Unsolicited Feedback Season 2 Finale, Brian Balfour, Joff Redfern, Ravi Mehta, and Fareed Mosavat return to discuss the challenges associated with marketing in the face of declining search trends. They also explore the growing significance of content licensing deals and contemplate the future as AI models become commoditized and our interactions with them (and expectations of them) evolve.


Show Notes: 

Fareed mentioned that Reforge has just launched a brand new AI product, the Reforge Extension, now in public beta. Ever wish you could get expert feedback from leaders like Fareed, Brian Balfour, Andrew Chen, and Elena Verna while working on your documents? Now you can!

He also mentioned our free AI festival, ref:AI, a full-day virtual conference delving into all things AI, featuring a special episode of Unsolicited Feedback with the legendary Andrew Chen. Secure your spot now as spaces are limited. Register here today.

And, last but not least, Rupa Chaturvedi & Polly Allen (renowned industry experts with expertise in Generative AI from Amazon’s Alexa, Google and Uber) are teaching Generative AI Products: How to get from Idea to MVP for the 3rd time starting on June 14. It's a 3-week course designed to get you started on your journey of leading AI initiatives and projects that involve Generative AI.


Check out a full summary of the takeaways and lessons from this episode at ➡️ https://www.unsolicitedfeedback.co/


00:00 Season Finale Introduction (Part 2)

02:20 Decline of the S-Curve

07:10 SEO Unknowns

11:15 Modality Changes

13:05 Trouble Monetizing Traffic

14:15 Confusion Around Copyright Law

16:05 Licensing Content & Revenue Issues

17:30 LLMs In The Gray Area

19:08 Content As Supply for Generative Models

22:17 Hot Takes

22:40 AI Value Is Not In Foundational Models

24:42 AI Chatbots Are A Phase

27:56 What We Thought AI Would Be


Check out a full summary of the takeaways and lessons from this episode at ➡️ https://www.unsolicitedfeedback.co/

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The Future of AI in Marketing, Growth & Content: Season 2 Finale (Part 2) w/ Brian Balfour, Ravi Mehta, Joff Redfern, and Fareed Mosavat

The Future of AI in Marketing, Growth & Content: Season 2 Finale (Part 2) w/ Brian Balfour, Ravi Mehta, Joff Redfern, and Fareed Mosavat

Brian Balfour & Fareed Mosavat