The IKEA Effect: Do Hard Things
Update: 2025-04-18
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1Description
Everyone tells you to do hard things, but no one tells you why it's so important.
First, it's because life is hard. And when you take on voluntary struggle, you're better prepared for the involuntary struggle that inevitably enters your world.
But I think there's a deeper reason that goes beyond that...
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If you've been wanting a copy (or are looking to gift copies to family or friends), there's a big 30% sale. Now’s a great time to get it.
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