The Marketing System That's Built Dozens of Small Businesses
Description
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In this episode, Lindsay Pinchuk shares her journey of building Bump Club and Beyond from scratch without a marketing budget. She emphasizes the importance of creating a marketing system out of necessity, which eventually became the foundation for her success. Lindsay introduces her marketing framework, SWEEP, which stands for Social media, Website, Email, Events, and Publicity/Partnerships. She discusses the significance of each component and provides actionable steps for entrepreneurs to implement in their businesses. The episode highlights the power of consistency, community building, and the importance of nurturing relationships through effective marketing strategies.
00:00 Building a Business from Scratch
02:53 The Importance of a Marketing System
06:06 Introducing the Sweep Framework
08:56 Social Media: Building Awareness
11:50 The Role of Your Website
14:59 Harnessing the Power of Email Marketing
18:07 Events as Community Builders
20:56 Publicity and Partnerships for Growth
23:51 The Power of Consistency in Marketing
27:11 Action Steps for Immediate Impact
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