The Punch Interview: TDE President Talks Kendrick Vs. Drake, SZA, & Hip Hop Media #TDE #SZA #kendricklamar #curtissking

Chapters:

0:00 Stream Begins

1:30 Who Is Punch

4:43 How Curtiss Met Punch

6:04 The TDE Code Of Conduct Sign

9:54 Why Lyricists Respect Punch So Much

11:41 Punch's "Midrange" Advice To Daylyt

14:12 How Mumble Rappers & Rap Purists Are Similar

16:46 The Key To TDE's Longevity & Resilience

17:26 Punch's Views On The "Sophomore Jinx"

18:42 Why TDE Turned Down Lady Gaga Feature

20:08 What Kept TDE So Grounded

21:20 TDE Started As DIYers?

27:24 The Early Adversities Of TDE

30:03 Why TDE Stresses Quality Over Quantity

32:15 Punch's Influences As A Writer/Lyricist

36:03 What Punch Looks For In TALENT

36:59 Punch's Current View On Lyricism Today

38:01 The Birth Of "HUMAN MUSIC"

42:34 The Potential Punch Saw In Kendrick Lamar

43:42 Kendrick: Writing Vs. Not Writing Lyrics Down

48:46 How Early TDE Was Like A Bootcamp

50:18 Anthony Top Dawg's Studio

54:53 The Worth Ethic Of TDE

57:47 Punch's On Kendrick's Super Bowl Show

59:12 The "Luther" Music Video

59:51 Kendrick Lamar Vs. Drake Battle

1:00:01 The Kendrick Lamar "Control Verse"

1:06:11 The TDE ENERGY When "LIKE THAT" Dropped

1:08:49 Punch's 1st Reaction To "First Person Shooter"

1:10:50 Punch's 1st Reaction To Drake's "Push Ups"

1:13:22 Punch Highlights The Mistake Of "Taylor Made Freestlye"

1:15:43 Punch DEBUNKS Kendrick's Music Output Argument

1:17:53 Punch's 1st Reaction To Kendrick's "Euphoria"

1:19:36 Euphoria Was LONGER??

1:20:29 Did Punch Hear Kendrick's 5 Other Diss Songs?

1:21:50 AB-SOUL CALLS IN!

1:24:20 Punch's Reaction To 6:16 In LA

1:29:38 Punch's Reaction To Family Matters

1:30:32 Punch Talks Drake's "Red Button" Mistake

1:33:30 Punch's 1st Reaction To Meet The Grahams

1:40:04 Punch 1st Reaction To Not Like Us

1:43:17 Punch Confirms Kendrick's Easter Eggs

1:47:01 How "Taylor Made" Inspired "Not Like Us"

1:47:17 Kendrick Lamar & DJ Mustard

1:48:53  @ChillingWithMonie  Heart Pt. 6 Question

1:53:56 The Heart Pt. 6 Theory

1:56:55 Punch's Reaction To The Pop Out Show

2:04:38 Punch Talks Managing SZA

2:10:53  @ChillingWithMonie  Asks SZA Question

2:13:58 Punch Talks The Rise Of Doechii

2:20:04 Punch: This Is An Important Platform

2:20:59  @ChillingWithMonie  Asks Doechii "Plant" Question

2:25:39 The Literacy Rates Vs. Lyric Comprehension

2:28:16 When Rap Fans Think They're Experts

2:33:16 The Problem With Hip Hop Journalism Today

2:36:41 Punch's Debate With Jay-Z: Pray Vs. 99 Problems

2:37:54 Hip Hop Media vs. Audience Consumption

2:39:02 Punch Discusses Curtiss King's Journey

2:43:16 The Importance Of CARE in Artistry

2:44:07 The Importance Of Rap Genius

2:46:35 The Patience Of TDE

👑 Who is Punch?

Terrence "Punch" Henderson is the president of Top Dawg Entertainment (TDE), the influential label home to cultural giants like Kendrick Lamar, SZA, Jay Rock, ScHoolboy Q, Ab-Soul, and more. Revered for his lyrical insight and executive vision, Punch has helped shape some of the most important voices in modern Hip Hop. Beyond the boardroom, Punch is also an artist, writer, and the founder of the A Room Full of Mirrors creative collective. From mentoring artists like Ab-Soul and Kendrick on the art of lyricism, to navigating the ever-evolving dynamics of Hip Hop media and managing SZA’s historic rise, Punch continues to be a guiding force in the culture.

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