The “Would I Play This?” Test: Release Strategy That Actually Builds Fans
Description
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In this episode, we unpack the value of constraints (four-hour Collab Lab sessions = results), live-stream creativity (green screens, kitchens, elevators), and where AI video is going. Then we pivot to the mental game: why Joey chose a hard stop from touring, the pressure of growth, and the rule that saves careers—“you get big by saying yes, you stay big by saying no.”
Community Q&A hits two hotspots: 1) releasing an out-of-lane track (brand consistency vs. side alias) and 2) ADE networking (skip USBs, use QR/links + DMs). Extra sauce: the “would I play this in my set?” filter, adding subtle crowd noise for energy, giving co-producers credit, and shoutouts to community wins—plus Joey’s new book pre-order (digital + audio free on Oct 22).
(00:00 ) Introduction
(07:15 ) Why Bassjackers delayed their album: mission > momentum
(12:10 ) The 20% rule — keeping your sound fresh but recognizable
(17:45 ) Collab Lab recap — four-hour sessions that actually work
(23:20 ) From green screens to kitchens — creative livestream setups
(28:00 ) AI video tools — what’s next for content creation
(33:40 ) Joey on stepping away from touring & finding balance
(39:00 ) You get big by saying yes, you stay big by saying no
(44:15 ) Q&A: should you release outside your genre?
(50:10 ) Q&A: ADE networking tips that actually work (QR > USB)
(55:30 ) Why crediting co-producers matters more than ever
(59:45 ) Add subtle crowd noise — a simple energy boost
(1:03:10 ) Wrap-up & Joey’s new book “Happy in a Boring Life”
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