Two Ex-MECCA Insiders Dropped a Beauty Brand, It Sold Out in 72 Hours!
1Description
Picture this: You're at the top of your game at Australia's biggest beauty retailer, then you quit to bet everything on bodycare. Not once, but twice. Sounds like a risky move, right?
When two former beauty executives leave their dream jobs to launch a bodycare brand, the industry pays attention. When that first brand sells out in 72 hours, people take notice. But when they follow it up by launching a second brand that flies off supermarket shelves nationwide? That's when you know you're dealing with serial entrepreneurs who've cracked the code.
Camille and Georgie, the founders behind Bronte and SOMA, share their journey from corporate beauty to launching two successful Australian brands. They reveal what it takes to succeed in the competitive beauty market, the personal story behind the Bronte name (featuring Camille's 99-year-old Italian grandmother), and their honest takes on cult products versus overhyped launches.
PRODUCTS MENTIONED:
Bronte Fragrance-Free Body Cleanser $17
Bronte Sea Salt Body Cleanser $17
SOMA Body Wash $18
Cosmetics 27 Baume 27 Advanced Formula $213 - $281
Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum $300 - $911
Glow Recipe Dew Drops $62
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CREDITS:
Hosts: Kelly McCarren
Guest: Camille Peressini & Georgie Gilbert
Producer: Sophie Campbell
Audio Producer: Tegan Sadler
Hydralyte is Australia’s #1 Oral Rehydration Solution*
*No. 1 claim based on IQVIA SCAN Mat to 26th July 2025.
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