Universal Music Group & Roblox: New Rap Star Collabs
Update: 2025-12-21
Description
Universal Music Group and Roblox team up for a groundbreaking partnership, integrating top rap stars like Drake, Kendrick Lamar, and Eminem into the gaming world. This collaboration offers new ways for artists to engage with fans, including enhanced music experiences and merchandise sales. The deal, which includes Universals Tastemaker experience and Stray Kids activation, marks a significant step in music and gaming integration, with potential for increased revenue streams and creative collaborations.
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