DiscoverRebrand Podcast: Marketing Campaigns Explained by the Brand & AgencyUtilizing A Literary Approach to Brand Marketing
Utilizing A Literary Approach to Brand Marketing

Utilizing A Literary Approach to Brand Marketing

Update: 2024-03-19
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Noah Lekas, Freelance Writer and Editor, explores brand storytelling and literary approaches in marketing. Amid AI and the attention economy, the future of marketing lies not just in the product or idea itself, but in the narrative that surrounds it. This narrative, when authentic and deeply understood, becomes the compass guiding every aspect of a brand's expression and interaction with its audience. Today, Noah discusses taking a literary approach to brand marketing. 

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Utilizing A Literary Approach to Brand Marketing

Utilizing A Literary Approach to Brand Marketing