V Forty Seven Entertainment, a new entertainment studio, has launched, aiming to create branded content across Asia, the Middle East, and North Africa. This venture, a partnership between Virtue Asia and Goldfinch International, plans to develop feature films, TV series, and digital content with brand partnerships from the start. Goldfinch International, handling financing and production for its UK-based parent company in the Global South, is a key player. The studios operations span various entertainment sectors, with several projects in development, including documentary series, a live event series, a short-form microdrama, a competition format, and an animated series. The company name, V Forty Seven, reflects their focus on managing intellectual property and operating in about forty-seven Asian countries and territories. They also plan to establish a branded entertainment investment fund and an accelerator program, helping companies turn marketing budgets into entertainment assets with potential distribution across many regions. This approach marks a shift in how brands can connect with people, especially as technology like AI changes the marketing landscape.

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