#240: Video Strategy | In this episode, Danielle sits down with Connor Lewis, founder of Studio Lewis, to talk all things B2B video - what works, what doesn’t, and how to actually get started. Connor spent years building in-house video from the ground up before going solo. Now, he works with B2B brands on high-performing video ads and he’s here to break down what he’s learned.

Danielle and Connor cover:

• Why production value doesn’t matter as much as you think
• How to turn existing blog posts and webinars into watchable video
• What’s working on LinkedIn video in 2025
• How to get started with video without hiring an agency or a full-time team
• Simple formats that make video approachable

Timestamps

• (00:00 ) - – Intro to Connor
  


• (04:09 ) - – Learning video by doing: from intern to strategist
  


• (06:09 ) - – What’s working in B2B video on LinkedIn in 2025
  


• (07:36 ) - – Three types of videos that perform best
  


• (08:57 ) - – Why video ads aren’t the best place to start
  


• (09:50 ) - – How to turn top blog posts into YouTube videos that rank
  


• (11:43 ) - – Using video to refresh blog content and boost SEO
  


• (12:23 ) - – How to use video effectively for virtual and in-person events
  


• (13:17 ) - – Repurposing Q&A sections from webinars into high-performing short clips
  


• (15:12 ) - – Creating shorts from top audience questions
  


• (16:25 ) - – The only parts of video that really matter
  


• (17:12 ) - – Why “how I” beats “how to” every time
  


• (19:41 ) - – The “reverse Rambo” hook format and how to use it
  


• (21:40 ) - – How setting and authenticity improve engagement
  


• (23:09 ) - – Why stiff, overproduced videos are killing your reach
  


• (25:47 ) - – How to get started with video if you don’t have a team or budget
  


• (27:53 ) - – Why marketers need to get comfortable on camera
  


• (28:15 ) - – Podcasts as a powerful entry point into video
  


• (29:12 ) - – How to test video with a simple 4-part limited series
  


• (30:48 ) - – Low-budget options that still convert
  


• (31:16 ) - – Why product marketers often make the best video collaborators
  


• (32:00 ) - – Final advice: don’t wait until it’s perfect, just start!

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