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Why Is the WNBA Running Weight Loss Ads Right Now?

Why Is the WNBA Running Weight Loss Ads Right Now?

Update: 2025-01-30
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Today Virginia is chatting with Frankie De La Cretaz.  

Frankie is an award-winning journalist whose work sits at the intersection of sports, gender and culture. They are the co-author of Hail Mary, the rise and fall of the National Women’s Football League, and their writing has been featured in The New York Times, Sports Illustrated, The Atlantic and more.

Frankie also writes Out of Your League, a newsletter about queer sports and pop culture, which I consider a must-subscribe. If you have been remotely following the issues of trans women in sports, you likely already know how well Frankie calls out that bias and discrimination. As Frankie points out, the way bodies are policed and controlled in the sports world is really just a microcosm of how the bodies of queer, trans, and otherwise marginalized folks are being policed and controlled throughout our culture right now.

So even if you think you don’t care about sports, I promise you’ll care about this conversation.

If you find today’s episode valuable, please consider supporting our work with a paid subscription!

Guest interviews are always free on Burnt Toast, but paid subscriptions enable us to pay guests for their time, labor and expertise. (This is extremely rare in the world of podcasting, but key to centering marginalized voices!)

To tell us YOUR thoughts, and to get all of the links and resources mentioned in this episode, as well as a complete transcript, visit our show page.

If you want more conversations like this one, please rate and review us in your podcast player! And become a paid Burnt Toast subscriber — subscriptions are just $7 per month! —to get all of Virginia's reporting and bonus subscriber-only episodes. 

And don’t forget to check out our Burnt Toast Podcast Bonus Content! 

Disclaimer: You’re listening to this episode because you value my input as a journalist who reports on these issues and therefore has a lot of informed opinions. Neither my guest today nor I are healthcare providers, and this conversation is not meant to substitute for medical or therapeutic advice.

FAT TALK is out in paperback! Order your signed copy from Virginia's favorite independent bookstore, Split Rock Books (they ship anywhere in the US!). Or order it from your independent bookstore, or from Barnes & NobleAmazonTarget, or Kobo or anywhere else you like to buy books. You can also order the audio book from Libro.fm or Audible.

CREDITS

The Burnt Toast Podcast is produced and hosted by Virginia Sole-Smith and Corinne Fay. Follow Virginia on Instagram, Follow Corinne  @SellTradePlus, an Instagram account where you can buy and sell plus size clothing and subscribe to Big Undies.

Our theme music is by Farideh.Tommy Harron is our audio engineer.Thanks for listening and for supporting anti-diet, body liberation journalism. 

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Episode 178 Transcript

Frankie

My name is Frankie de la Cretaz. I am an independent journalist, and my work mostly sits at the intersection of sports, gender, and culture.

Virginia

Even if you identify as a deeply un-athletic and not-sports-fluent person, such as myself, Frankie’s work will make you understand sports in a whole new way—and how much it intersects with politics, culture, everything else that’s going on.

So everyone needs to subscribe to

Out of Your League

.

Frankie

I appreciate that. I actually consider myself someone who writes about sports for people who don’t think they care about sports, so I’m glad that’s coming across.

Virginia

We’re going to talk about something that you’ve been writing about for a long time, which is the potential of sports to be fat positive, and the many barriers in place there. But before we go there: I want to acknowledge we are having this conversation a day after the inauguration. It’s going to drop about a week out from the inauguration. It’s a rough time in America right now.

And one of Trump’s first presidential actions was to publish an executive order that I have had to read three or four times because it is so jarring to see such anti-trans, misogynist language on the White House website.

So Frankie, how are you? Where are we? How are you doing?

Frankie

I mean, as a trans person, generally, this sucks. But as a journalist who has been documenting the rise of transphobia and anti-trans rhetoric in this country, I’m not surprised. We have been saying for a while that the goal of anti-trans sport legislation is actually this, what we’re seeing—which is to legislate trans people out of existence.

This was the ultimate goal of the rightwing anti-trans groups that pushed all of this legislation that now exists in over half of the states Because sports was the place where they could make trans people, and trans women in particular, seem threatening. They could couch it in language around fairness, and advantage, and the real marginalization that cis women, and women in general, have faced over time. So sports became the acceptable place for prejudice and discrimination to happen. But the thing is, once you make trans people or any group of people a threat in one arena, it becomes much easier to make them a threat in other arenas.

So a lot of these bills attempted to redefine biological sex. A lot of states that passed these anti-trans sports bills went on to pass more extreme anti-trans legislation against healthcare and education and things like that. So I think there’s this very direct link from the attack on trans people in sports to what we’re seeing now.

The other thing I will mention is the reason that so many people were nervous about the bill that the House just passed—which is banning trans women and girls from girls’ school sports—is that bill also has language that defines gender as binary, as one or the other. And we could see the potential for that language to be broadened to all areas of life. And that is what we’re seeing.

Virginia

That’s what this executive order clearly intends to do. It’s really chilling.

And as a cis woman, it makes my skin crawl the way the language is framed as if it is protecting fragile women and girls. As if a president who is a sexual predator and an anti-choice administration has our best interests at heart.

Frankie

Yes, and I think that’s what makes me as angry as it does, how they have leveraged real marginalization, real harm, real oppression, that women have faced in our society. Instead of pointing the finger at the patriarchy and agents of the patriarchy—often that is cis men—they point the finger at trans women and girls. Even though trans women and girls are actually the most vulnerable and the most likely to be victims of violence. This prevents actual progress for women as a whole, because it pits these two marginalized groups against each other.

This has been a really effective strategy of the anti-trans movement. Instead of allowing cis women to see their own protection and freedom as tied up with trans women, and seeing

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Why Is the WNBA Running Weight Loss Ads Right Now?

Why Is the WNBA Running Weight Loss Ads Right Now?