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Why NCAA Women Got More Viewers Than the Men But Less TV Money

Why NCAA Women Got More Viewers Than the Men But Less TV Money

Update: 2024-04-09
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P.M. Edition for April 9. Sunday’s NCAA women’s basketball tournament final drew more viewers than the men’s final for the first time in history. But the TV rights to broadcast it cost far less. Senior sports reporter Rachel Bachman explains why. And Arizona revives a 160-year-old abortion ban, putting the swing state front and center in the 2024 election. Plus, President Biden’s climate record beats that of his predecessors. So why don’t voters seem to care? Climate finance reporter Amrith Ramkumar explains. Annmarie Fertoli hosts.




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Why NCAA Women Got More Viewers Than the Men But Less TV Money

Why NCAA Women Got More Viewers Than the Men But Less TV Money

The Wall Street Journal