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Why a Sky-ITV deal makes sense in a shifting entertainment landscape

Why a Sky-ITV deal makes sense in a shifting entertainment landscape

Update: 2025-11-07
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The proposed £1.6bn takeover of a big chunk of ITV by Sky would be the biggest consolidation in British broadcasting in more than 20 years, and reflects fundamental changes in viewing habits and commercial realities.
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Why a Sky-ITV deal makes sense in a shifting entertainment landscape

Why a Sky-ITV deal makes sense in a shifting entertainment landscape