Win Customers’ Attention with This Clever Strategy
Update: 2025-09-15
Description
Branding expert Laura Ries joins Jason to talk about her new book, The Strategic Enemy , and the power of positioning. Together, they break down how companies can define what they stand against, win customers, and become the go-to name in their category. This is a packed conversation about how to create campaigns that resonate and understand the strategy behind the marketing that shapes our world.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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