DiscoverNourishing Lives19. When Matcha met Macaroons! What it’s really like to be a female founder of an FMCG brand.
19. When Matcha met Macaroons! What it’s really like to be a female founder of an FMCG brand.

19. When Matcha met Macaroons! What it’s really like to be a female founder of an FMCG brand.

Update: 2025-03-21
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Are you a woman in business, do you want to know more about the unique challenges that female founders face and how movements like Buy Women Built can help you to overcome these, to thrive and ultimately to succeed?


This week Ineke chats to longtime friend and fellow female founder, Katherine Swift of OMGTea. With both women represented on the brilliant Ocado aisle for Buy Women Built this month this is the perfect time to open up this intriguing conversation!

Katherine Swift, the force behind OMGTea, a true pioneer of matcha in the UK. Over the last decade, Katherine's dedication and passion have been instrumental in bringing matcha into the spotlight, helping to shape its popularity across the nation. Celebrating a significant 10-year milestone last year, OMGTea has become synonymous with quality, ethical sourcing, and sustainability.


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19. When Matcha met Macaroons! What it’s really like to be a female founder of an FMCG brand.

19. When Matcha met Macaroons! What it’s really like to be a female founder of an FMCG brand.

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