DiscoverGames Growth with Upptic2024 in Gaming: AI-Led Change, Market Shifts, UA Evolution, Creative Trends
2024 in Gaming: AI-Led Change, Market Shifts, UA Evolution, Creative Trends

2024 in Gaming: AI-Led Change, Market Shifts, UA Evolution, Creative Trends

Update: 2024-12-27
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2024 was a mixed year for gaming. Smaller studios struggled while large studios leveraged big advantages. But for those struggling, there's hope for 2025! Find out where things landed at the end of 2024 for gaming, user acquisition, creative development, and growth technology – and what to expect in the coming year!




00:00:00 - Opening


00:01:48 - The Games Industry in 2024


00:19:36 - Biggest UA Trends and Stories


00:43:29 - Authenticity Ruled 2024 Creative


00:58:19 - AI Touches All in Growth Tech


01:22:19 - Closing




#Gaming #Marketing #UserAcquisition #Advertising #AI #Tech

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2024 in Gaming: AI-Led Change, Market Shifts, UA Evolution, Creative Trends

2024 in Gaming: AI-Led Change, Market Shifts, UA Evolution, Creative Trends

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