The Lean Growth Playbook ft. Candywriter & Random Logic Games
Description
Discover the game-changing lean growth strategies game studios are using to skyrocket their games to the top of the charts with lean teams and AI tools. Growth marketing experts from Candywriter and Random Logic Games join Upptic to share the strategies and tools they are using to increase their marketing output while reducing costs.
CHAPTERS
00:00 – Opening segment
01:53 – The gaming landscape
05:00 – Staying efficient and profitable
08:36 – Disruptive technologies in gaming
12:02 – How big is your growth team?
14:15 – Building effective lean growth teams
17:33 – Specialized vs. broad skillsets
22:00 – Necessary skills for growth teams
23:29 – Tools and innovation for efficiency
30:10 – Adapting workflows to new tools
33:05 – Transition to Q&A
33:13 – Q: What % of revenue should go to growth?
36:02 – Q: How important are influencers in growth?
38:52 – Q: What are retention evaluation strategies?
41:16 – Q: How do you introduce game mechanics?
42:12 – Closing segment
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United States
