74. Comeback from Corporate Collapse with Jodi Scott

Update: 2025-11-12

Description

What happens when the strategic partnership you bet your entire company on collapses overnight, leaving you to fire your family and face financial ruin?

Jodi Scott is the co-founder and CEO of Green Goo. Jodi pulls back the curtain on her incredible journey from blending clinical care and plant-based medicine to building a nationally recognized, family-run brand, only to have it all come crashing down due to a partner's federal indictment. She shares the moment she had less than 24 hours to terminate her entire team, including her mom and sister, and the profound personal crisis that followed.

Jodi reveals the mindset shifts and practical tools she used to navigate this rock bottom, from cold plunges to conscious breathing, and how she found the clarity to fight for her company back. This is a masterclass in resilience for any entrepreneur, leader, or life coach, offering a powerful blueprint for rebuilding with purpose, preserving company culture, and leading with a renewed sense of gratitude.

In this episode, you’ll discover:

1. How Jodi’s childhood, shaped by athletic performance and a deep connection to plants, fused with her education in health psychology to form the foundation of Green Goo.

2. The story of starting in a kitchen and scaling to 150,000 retail doors in less than five years, and the "fight or flight" mode of exponential growth.

3. Why they sought a strategic partner and how a seemingly perfect alignment with an international company turned into their biggest nightmare.

4. The devastating 24-hour period that led to the collapse of the deal, the termination of her entire team, and the loss of all personal and company financial resources.

5. The pivotal family conversation that shifted them from paralysis to deciding to fight for their company and their customers.

6. Jodi’s powerful reframe of "persistence" from constant pushing to getting present and finding clarity before action.

7. Actionable grounding techniques (like the 10-second horizon gaze and sound focusing) to calm the nervous system and make sharp decisions under pressure.

8. Where Green Goo is today in its "second startup" phase and the immense gratitude that comes from losing everything and building it back.

Key Takeaways:

1. Persistence is Clarity, Not Just Hustle: True persistence isn't always go-go-go. Sometimes, it's the courage to stop, get present, and find the clarity needed to take the right next step.

2. Build Your "In-The-Ring" Muscle Outside The Ring: The ability to stay calm and make intentional decisions in a crisis is built through daily practices like breathwork and mindfulness, not in the moment of panic.

3. Your Support System is Your Lifeline: From family to community mentors, leaning on your real support network is non-negotiable when navigating a crisis that feels insurmountable.

4. Crisis is an Invitation, Not an Obstacle: The most challenging times, while painful, can be gifts that force a reevaluation of what matters, leading to a richer, more purposeful way of living and leading.

5. Label Your Thoughts to Liberate Yourself: When flooded with stress, simply naming a thought ("worry," "fear") and letting it pass allows you to discard mental noise and access a state of clear, intentional action.

Timestamps:

00:00 - Introduction to the Positive Persistence Podcast

01:14 - Welcoming Jodi Scott, Co-Founder & CEO of Green Goo

01:37 - Jodi's Journey: From Plant-Based Roots to Clinical Care

04:08 - The "Aha" Moment: Discovering the Gap in Natural First Aid

05:19 - Farmer's Market Beginnings and Exponential Retail Growth

09:35 - The Decision to Partner: Seeking Strategic Growth

16:33 - The Deal Collapses: A Founder's Federal Indictment

20:45 - The Devastating 24 Hours: Letting Go of the Family Team

24:30 - Hitting Rock Bottom: Financial and Emotional Paralysis

26:21 - The Turning Point: "We Can't Live Without This Stuff"

28:05 - The New Persistence: Getting Present Through Cold Plunges and Breath