AI-Powered Programmatic Advertising Platform Optimizes Voter Targeting with Mark Positano StackAdapt
Update: 2025-03-12
Description
Mark Positano is the Head of Political at StackAdapt, a programmatic digital advertising buying platform. With a focus on advertising outside the "walled gardens" like Facebook and Google, StackAdapt uses AI and data analytics to optimize ad buying and targeting for political campaigns across a wide range of media properties and streaming platforms.
We talked about:
- Getting beyond micro-targeting using a more nuanced approach to targeting voters
- Growth of political digital ad budgets outpacing growth of traditional ad budgets
- Digital ad buying strategies
- How response to digital ads can inform traditional ad strategies
- Metrics of success of a digital ad campaign
#StackAdapt #PoliticalAdvertising #DigitalAdvertising #PoliticalMarketing #Midterms2026 #VoterTargeting #CTVAdvertising #AdMeasurement #ProgrammaticAdvertising
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