DiscoverPlaymakers: On PurposeBetting On Talent (ft. Dee Ann Turner, Author + Podcast Host of Crush Your Career)
Betting On Talent (ft. Dee Ann Turner, Author + Podcast Host of Crush Your Career)

Betting On Talent (ft. Dee Ann Turner, Author + Podcast Host of Crush Your Career)

Update: 2022-05-181


Betting On Talent (ft. Dee Ann Turner)

Why bestselling author and innovating executive Dee Ann Turner believes talent comes first


“You can bet on a lot of things; strategy, marketing plans, location, technology, but in the end, it's the talent that's the great differentiator, because all of those other things can be copied and duplicated.”

—Dee Ann Turner


Dee Ann Turner was selected as Chick-fil-A’s first female officer in 2001, serving as Vice President of Talent and Vice President of Sustainability in close collaboration with founder Truett Cathy. Under her leadership, Chick-fil-A enjoyed industry-leading employee engagement scores and became known for selecting the best talent in the hospitality business, maintaining a 95% retention rate for corporate staff and franchisees.

Today, Dee Ann leads her own organization and is the proud author of two bestselling books: Bet On Talent, which teaches leaders how to find and keep extraordinary talent, as well as her latest book, Crush Your Career, also the name of her podcast which teaches talent how to be extraordinary.

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[9:06 ] - Use It or Lose It

Grow your gifts or watch them fade

Dee Ann believes in a ‘if you don’t use it, you lose it’ approach to gifts and talents. You’ve got to put in the work, even if you have a natural gut instinct or innate talent. You have to develop your character, your experience, and all of the things that turn talent into something that gets tangible results.

[13:40 ] - Wisdom from the Founder

Truett Cathy’s most powerful advice to Dee Ann

In 2014, Chick-fil-A founder Truett Cathy told Dee Ann: “People decisions are the most important decisions a leader makes.” That message has come to define Dee Ann’s mission and approach, from her book Bet On Talent and beyond.

[21:31 ] - Advice for the Stuck

Dee Ann’s guidance for anyone looking to take the first step toward purpose

If you want to find your purpose, begin with your passion. What gets you up in the morning? What fires you up? From there, talk to the people who know you best— ask what you do best. What gifts do they see in you? Between your passions and your skills, you may just be able to find the beginnings of your path.

[25:20 ] - Purpose in Work?

Does your career need to be a central source of fulfillment?

Paul asks Dee Ann whether she thinks that a purposeful career is essential to a fulfilled life. Her response? Not at first— but “you spend a lot of time working for it to not align at all with your purpose.” It’s okay to simply pay the bills for now, but you should always have your sights set on a future moment when your work is more aligned with your life’s purpose.

[32:57 ] - The Essentials

Dee Ann’s list of the most important life skills

Dee Ann believes that some of life’s most important skills begin at home, in the family setting. First, a set of core values to live by. Second, preparation for the trials of life. Third, an ability to communicate effectively with the people around you. And finally, a comfort with who you are. With these four skills, you’re on a trajectory for a life full of accomplishment guided by your Why.


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The WHY Institute

Are you ready to find your ‘why’? Our partners at the WHY Institute have created the single most high-impact assessment for finding your personal why in life and work. In just five minutes, discover more about who you are, how you think, and why you do what you do than any other personal assessment available.  

The best part? It’s completely free for Playmakers listeners. Are you ready to find our WHY in just five minutes? Take your assessment now.



Paul Epstein may not be a hard charging running back on the actual football field, but his list of high-profile wins in the world of sports will have you thinking that he could be.

Paul has spent nearly 15 years as a pro sports executive for multiple NFL and NBA teams, a global sports agency, and the NFL league office. He’s transformed numerous NBA teams from the absolute bottom in league revenue to top-two in financial performance. He’s broken every premium revenue metric in Super Bowl history as the NFL’s sales leader. He opened a billion-dollar stadium, helped save the New Orleans NBA franchise, and founded the San Francisco 49ers Talent Academy.

He's since installed his leadership and high-performance playbook with Fortune 500 leaders, Founders and CEOs, MBAs, and professional athletes.

Now, as a global keynote speaker, #1 bestselling author, personal transformation expert, turned senior leader and advisor to PurposePoint and the Why Institute, and host of the Playmakers: On Purpose podcast, Paul explores how living and working with a focus on leadership, culture, and purpose can transform organizations and individuals anywhere to unleash their full potential.

Learn more about Paul at:


The Playmakers: On Purpose podcast is an all-access pass to a purpose-centered tribe of leaders in business, sports, and life who are on a mission of meaning and impact. The show takes purpose from an out of reach North Star to a practical and tactical exploration of how we can step into each day, ON PURPOSE, where life no longer happens “to us”, it begins to happen “for us”. 

From the Why Coach of the San Francisco 49ers to your coach, take a seat at the table with sports industry executive, #1 bestselling author, personal transformation expert, turned senior leader and advisor to PurposePoint and the Why Institute, Paul Epstein, in this inspiring, yet immediately actionable podcast. 

From formative stories pre-purpose to personal and professional transformation’s post-purpose, each show will share a high-energy, prescriptive blueprint to ignite impact and drive inner success, fulfillment, and purpose no matter your starting point. It’s time to meet Paul at the 50 and get ready to live and lead ON PURPOSE.

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In Detroit, history was made when Barry Gordy opened Motown Records back in 1960. More than just discovering great talent, Gordy built a systematic approach to launching superstars. His rigorous processes, technology, and development methods were the secret sauce behind legendary acts such as The Supremes, Stevie Wonder, Marvin Gaye, Diana Ross and Michael Jackson.

As a nod to the past, Detroit Podcast Studios leverages modern versions of Motown’s processes to launch today’s most compelling podcasts. What Motown was to musical artists, Detroit Podcast Studios is to podcast artists today. 

With over 75 combined years of experience in content development, audio production, music scoring, storytelling, and digital marketing, Detroit Podcast Studios provides full-service development, training, and production capabilities to take podcasts from messy ideas to finely tuned hits. Here’s to making (podcast) history together.

Learn more at:


  • Paul Epstein: Ho
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Betting On Talent (ft. Dee Ann Turner, Author + Podcast Host of Crush Your Career)

Betting On Talent (ft. Dee Ann Turner, Author + Podcast Host of Crush Your Career)

Dee Ann Turner, Connor Trombley, Paul Epstein, Detroit Podcast Studios