DiscoverBusiness InnovatorsBuilding and Reclaiming a Billion-Dollar Brand
Building and Reclaiming a Billion-Dollar Brand

Building and Reclaiming a Billion-Dollar Brand

Update: 2025-11-06
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In this episode of Business Innovators, host Robert Tuchman welcomes Gregg Renfrew, founder of Beautycounter and Counter, for an in-depth discussion on entrepreneurship, leadership, and resilience.

Gregg shares her experience building Beautycounter into a billion-dollar brand that redefined standards for product safety, transparency, and clean beauty. She reflects on the challenges of scaling rapidly, selling to private equity, and ultimately buying back the company she created.

Together, Robert and Gregg explore what it takes to sustain purpose while managing growth, how to make difficult decisions during transitions, and why staying true to core values remains essential in a changing marketplace.

This conversation offers valuable lessons for founders, executives, and business leaders seeking insight into long-term brand building, ownership strategy, and navigating high-stakes pivots.

Get to know more about Robert Tuchman: https://www.linkedin.com/in/roberttuchman

Presented by Amaze Media Labs

https://amazemedialabs.com/


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Building and Reclaiming a Billion-Dollar Brand

Building and Reclaiming a Billion-Dollar Brand

Gregg Renfrew, Robert Tuchman