DiscoverVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastClickStream data will be the most helpful search data moving forward?
ClickStream data will be the most helpful search data moving forward?

ClickStream data will be the most helpful search data moving forward?

Update: 2025-06-24
Share

Description

Is clickstream data the future of search intelligence? Tyler Einberger from Momentic challenges this assumption, arguing that clickstream's 10-30% accuracy margin limits its precision for detailed analysis. He advocates for combining clickstream with first-party data to understand market direction while using server logs to measure performance, emphasizing how user agent data reveals critical insights about website access patterns and crawl efficiency opportunities.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Comments 
In Channel
SMB SEO in the GEO Era

SMB SEO in the GEO Era

2025-12-0131:23

loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

ClickStream data will be the most helpful search data moving forward?

ClickStream data will be the most helpful search data moving forward?