Conference Season Recap

Conference Season Recap

Update: 2025-11-20
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Description

Alicia recaps an intense month traveling between three major accounting conferences: Women Who Count in Mesa, Intuit Connect in Las Vegas, and Reframe in Miami. She breaks down the controversial Intuit Accountant Suite announcement that sparked confusion about the future of the ProAdvisor program, shares pricing transformation insights from Reframe's focus on value-based conversations, and reflects on how each conference served different professional needs. Plus, hear direct feedback from conference attendees about their biggest takeaways and what Alicia learned about working nomadically while staying productive on the road.



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  • (00:00 ) - Introduction and Overview

  • (00:22 ) - Conference Recap: Women Who Count

  • (06:47 ) - Conference Recap: Intuit Connect

  • (10:49 ) - Conference Recap: Reframe

  • (15:29 ) - Panel Discussion: Insights from Intuit Connect

  • (28:33 ) - Living the Nomadic Life

  • (30:34 ) - Upcoming Classes and Final Thoughts


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Conference Season Recap

Conference Season Recap

Alicia Katz Pollock, MAT