DiscoverCreating Confidence with Heather MonahanConfidence Classic: Believe In Yourself When Everyone Else Says No with Jamie Kern Lim, Founder of IT Cosmetics
Confidence Classic: Believe In Yourself When Everyone Else Says No with Jamie Kern Lim, Founder of IT Cosmetics

Confidence Classic: Believe In Yourself When Everyone Else Says No with Jamie Kern Lim, Founder of IT Cosmetics

Update: 2025-10-07
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How many times have you been told “no” when your gut was screaming “yes”? In this episode, I’m bringing back a conversation with my friend and inspiration, Jamie Kern Lima, the founder of IT Cosmetics. Jamie shares how she went from building a company in her living room to selling it to L’Oréal for $1.2 billion, becoming the first female CEO in L’Oréal’s 100+ year history. We talk about how to stop letting other people’s opinions drown out your own intuition, how to keep moving forward when the doors keep slamming shut, and how to root for yourself even when no one else does. 




In This Episode, You Will Learn




  • Why you must turn down the volume on critics and tune into your intuition.




  • The “microphone” tool to protect your energy and choose whose voice you amplify.




  • Why setbacks are often your setup for something bigger.




  • The visualization practice Jamie used before her life-changing QVC pitch.




  • Why rejection can be “God’s protection” and how to trust it.




  • How to believe in yourself even when the world tells you no.






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Confidence Classic: Believe In Yourself When Everyone Else Says No with Jamie Kern Lim, Founder of IT Cosmetics

Confidence Classic: Believe In Yourself When Everyone Else Says No with Jamie Kern Lim, Founder of IT Cosmetics

Heather Monahan | YAP Media