Delayed ROI signal from licensed products -- Victoria Zhang // Salesforce
Update: 2023-12-05
Description
Victoria Zhang, VP of Data Science at Salesforce, explores customer centricity and product performance. In the realm of consumer products, our actions and experiences often have immediate and trackable effects. However, in the world of SaaS, due to the license-based business model, making the connection between daily user experiences and future revenue is a nuanced challenge for analysts. Today, Victoria discusses why data-driven SaaS product development drastically differs from consumer products.
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