Did Google Just Kill Email Marketing? (#184)
Description
We can't have nice things. We've abused email to death.
Kipp and Kieran dive into the impending email policy changes affecting Gmail and Yahoo users. Learn more on how the marketing landscape is evolving in response to email changes, the impact on outreach strategies, and the industry's efforts to combat spam, with Kipp and Kieran discussing the challenges posed by 'the Patricks of the world' and the necessity for marketers to adapt their approaches.
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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
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