E09 VALS System

Update: 2020-06-09

Description

Alex discusses the role that the VALS System plays in marketing to consumers. To see the ad referenced in the episode, click here.

Comments

In Channel

E13 Evaluation Criteria

2020-06-2404:52

E12 Killer Trycicles

2020-06-2405:48

E11 Extended Pre-Purchase Search

2020-06-1805:43

E10 Problem Recognition

2020-06-1805:13

E09 VALS System

2020-06-0904:46

E08 Emotional Appeal

2020-06-0705:43

E07 Stimulus Factors

2020-06-0405:40

E06 Opinion Leaders

2020-06-0405:43

Non-Euro Ethnic/Nationality Ads

2020-05-2805:10

Household Life Cycle

2020-05-2806:08

E03 Nonverbal Factors

2020-05-2005:41

E02 Cultural Influences

2020-05-2006:30

E01 Purchasing Decisions

2020-05-1608:13

00:00

#box-pro-ellipsis-176066031560244{-webkit-line-clamp:2;}E09 VALS System