E11 Extended Pre-Purchase Search

Update: 2020-06-18

Description

Alex weighs in on the question: "Is it ever in the best interest of a marketer to encourage potential customers to carry out an extended pre-purchase search?"

Comments

In Channel

E13 Evaluation Criteria

2020-06-2404:52

E12 Killer Trycicles

2020-06-2405:48

E11 Extended Pre-Purchase Search

2020-06-1805:43

E10 Problem Recognition

2020-06-1805:13

E09 VALS System

2020-06-0904:46

E08 Emotional Appeal

2020-06-0705:43

E07 Stimulus Factors

2020-06-0405:40

E06 Opinion Leaders

2020-06-0405:43

Non-Euro Ethnic/Nationality Ads

2020-05-2805:10

Household Life Cycle

2020-05-2806:08

E03 Nonverbal Factors

2020-05-2005:41

E02 Cultural Influences

2020-05-2006:30

E01 Purchasing Decisions

2020-05-1608:13

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E11 Extended Pre-Purchase Search

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E11 Extended Pre-Purchase Search

Alex Ames

E11 Extended Pre-Purchase Search