Ever sent a press email and heard nothing back? You're not alone.

Too many great musicians get overlooked—not because their music isn’t good, but because their pitch falls flat.

In this week’s episode of Secrets From the Scene, I sat down with Youa Vang, a Twin Cities-based music journalist who’s written for outlets like The Current, MSP Magazine, MN Monthly, and MPR. She’s interviewed over 500 artists—from household names like Jeff Bridges and Aimee Mann to local indie bands trying to break through—and she’s seen it all.

We talk about what makes a story stick, how to pitch yourself without sounding generic, and the biggest mistakes artists make when trying to get coverage. Youa also shares how the industry has changed, what journalists are looking for now, and why a strong personal narrative can open more doors than just a great track.

Whether you're trying to land a blog write-up or simply sharpen how you present yourself online, this episode is packed with advice you can actually use.

Listen in to learn:

• What journalists wish artists actually understood
• Why storytelling matters just as much as your sound
• How to prep for an interview so you don’t freeze
• What to include in a pitch (and what to leave out)
• Why awkward interviews still make great stories

If you're serious about getting your music heard, don’t miss this one.

Full Transcript and Show Notes

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⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠

Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.

🙏 Thank You

This podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.

Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠