What happens when the music you make doesn’t have a built-in scene?

This week I’m talking with Brandyn Tulloch — an artist who started in spoken word, found his way into reggae, and has been steadily building community through live shows, collaboration, and creative hustle.

Reggae isn’t a dominant genre in Minneapolis, but Brandyn hasn’t let that stop him. He’s built a career by focusing on connection over trends — creating live experiences that bring people together, collaborating with other culturally-rooted artists, and leaning into his skills across poetry, music, and visual storytelling.

We talk about how he got started, the shift from poetry to performance, why live shows are the core of his strategy, and what goes into organizing your own events when the infrastructure isn’t already there. We also get into how he navigates social anxiety at networking-heavy events, and how he’s learned to show up anyway.

It’s a grounded, practical conversation about making something work in a niche — and doing it with intention, consistency, and community in mind.

Full Transcript and Show Notes

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🔗 Brandyn Tulloch Instagram

Featured Song:

"I Give My Love Instead" by Brandyn Tulloch

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⁠⁠⁠🎙️ Brought to you by Helvig Productions⁠

Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.

🙏 Thank You

This podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.

Theme Music: "Thankful" Courtesy of ⁠⁠⁠LUEDVIG⁠⁠⁠