Episode 181: Stop Starting From Scratch: Turn Old Campaigns Into a Fundraising Replay Machine
Description
🎬 Why reinvent the wheel when you can replay your greatest hits?
In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to build a Fundraising Replay Machine—a system where your best campaigns don’t just run once, they run again and again with small tweaks, AI-powered rewrites, and fresh updates.
You’ll learn the 3-step framework—Re-Run, Re-Write, Re-Raise—and discover how to:
- Pull past campaigns that crushed it and run them again.
- Use AI to refresh copy, hooks, and CTAs.
- Automate a 12-month replay calendar that raises money year-round.
Hear how an animal shelter re-ran a 2018 adoption email with AI updates and raised $18,000 in one week—proof that replays can be just as powerful (if not more) than originals.
Stop burning yourself out creating everything new. Build your Replay Machine, and let your best campaigns raise again and again.
Head over to our Instagram and DM us the word "AI' for our Free AI Nonprofit Growth Playbook. https://www.instagram.com/charityauctionstoday
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