Episode 195: How to Use AI to Scale Peer-to-Peer Fundraising
Update: 2025-10-11
Description
Most nonprofits treat peer-to-peer fundraising like a one-off event—a 5K here, a birthday fundraiser there—and then let it fizzle out.
But what if you could turn your supporters into mini-fundraising powerhouses who continually bring in new donors, and use AI to scale it all effortlessly?
In this episode, Tom Kelly shares a proven framework:
Recruit. Resource. Repeat.
You’ll learn how to:
- Use AI to identify your most engaged and socially active supporters
- Build easy plug-and-play toolkits to help them fundraise confidently
- Automate re-engagement so top fundraisers keep coming back
Plus, hear a real nonprofit success story that turned 50 fundraisers into 1,200 new donors—with one-third becoming recurring givers.
🎯 Don’t just run a fundraiser—build a growth engine.
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