How Ryan Chen Built Neuro Gum into a Viral Wellness Brand
Description
In this episode of Built in America, host Sam Mahmood sits down with Ryan Chen, co-founder of Neuro Gum, to unpack the journey behind one of the most recognizable energy gum brands in the market. Ryan shares how a college friendship sparked the idea for Neuro Gum, and how the combination of caffeine and L-theanine helped create a functional product that enhances focus and energy.
Ryan dives into the realities of building a consumer brand—navigating legal hurdles, going viral on TikTok and the Joe Rogan podcast, and developing strategic partnerships with figures like Steve Aoki. He also shares lessons on funding, operations, and the power of branding and consumer education.
This conversation is a deep dive into modern entrepreneurship, scaling a wellness product, and building a business that blends innovation with impact.
Let’s keep building…
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