Why Jordan Nathan Launched Caraway to Reinvent the Kitchen
Description
In this episode of Built in America, host Sam Mahmood sits down with Jordan Nathan, Founder and CEO of Caraway, to discuss how a personal health scare led him to create one of today’s most trusted cookware brands. Jordan shares how Caraway disrupted the kitchen market with non-toxic, eco-friendly, and beautifully designed products—quickly building a 150,000+ waitlist at launch and scaling into a household name.
He also opens up about the challenges of breaking into a legacy industry, the importance of intentional design, and what it takes to build consumer trust in a crowded market.
Whether you’re a founder, a product designer, or simply passionate about healthier living, this episode offers a behind-the-scenes look at building a category-defining brand from the ground up.
Let’s keep building…
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