How Sonic Drive-In Solved Its Identity Crisis With Two Guys
Update: 2025-07-07
Description
Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, refinement, and real-time feedback. This low-budget idea turned into a powerful brand asset. Hungry for more? Check out their book, Bricks and Clicks: How We Drove Sonic into the Digital Age.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
