How to (and not to) use AI in your SEO

How to (and not to) use AI in your SEO

Update: 2025-06-02
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AI is transforming SEO—for better or worse. Jade Pruett, CEO of Hello SEO, shares her optimistic perspective on navigating this evolution. She explains how AI search is creating new opportunities for smaller businesses to compete against established brands, why schema markup is making a comeback, and how diversifying optimization strategies across multiple LLMs can drive measurable results.

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How to (and not to) use AI in your SEO

How to (and not to) use AI in your SEO