Gary gives us a sneak peek into his latest masterpiece, "Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World.” Gary’s new book is the textbook you wish you had when starting your marketing and branding journey. Think charts, real-life examples, advice, market research, case studies, tips, and more–all while NOT putting you to sleep. Sound too good to be true? Ryan has read it and can confirm–NO BS.

While discussing Gary’s latest book and why everyone should grab a copy, Gary stresses that the key is to not get too caught up in the future, or too stuck in the past. The here and NOW is free social media. We’re in the Golden Era, baby. While it’s the most freely available, most effective way to reach your audience right NOW, it’s imperative to take advantage of it to achieve the success you desire for your brand.

Adapting to marketing trends like TikTok and other social media platforms (No, TikTok isn’t just for teenage girls who like to dance) is the key to grabbing attention in the new social media world. Your strategy should then be to turn that attention into intent. Take the BS out of business by turning BUZZ into BITE.

Don’t look back in 10 years and wish you would’ve taken advantage of the massive opportunities social media provides right now. 

Additional discussions include the significance of building relationships, teamwork, authenticity, leading with empathy, and the influence of AI in the future of marketing.

Gary also shares some practical and profound parenting advice about fostering self-esteem in the digital age (No 8th place trophies here. Just real reinforcement and nurturing).

Huge thanks to Gary Vee for coming on the show and dropping these knowledge bombs for us!

What did you think of this episode? DM me on @rightaboutnowshow or @ryanalford on Instagram. I’d love to hear your thoughts!

Pre-order Gary’s new book on Amazon! “Day Trading Attention” releases on May 21, 2024. Don’t wait to get your hands on this goldmine of information.

TAKEAWAYS

• Perspective is Key: Appreciate what you have because many have it worse. Gratitude can change your outlook.
• Relationships Matter: Gary emphasizes the value of teamwork and maintaining strong relationships. Leaders should prioritize serving their team.
• Value Creation: Gary's primary focus is always on bringing value, a principle crucial for success in any endeavor.
• Empathy and Kindness: Building empires isn't just about business strategies; it's about treating people well. Empathy and kindness can lead to significant achievements.
• Continuous Learning: Gary sees his new book as a curriculum, reflecting his lifelong commitment to learning about selling and branding.
• Brand Building: Nike's success illustrates the importance of branding. Playing your "greatest hits" repeatedly can solidify your brand's identity.
• Adaptation and Realism: In a changing world, parents must adapt while instilling real self-esteem in their children to withstand challenges.
• Attention and Intent: Turning attention into action requires more than just grabbing eyeballs. It demands offering genuine value and having a plan.
• Embrace Discomfort: Growth often occurs outside your comfort zone. Embrace discomfort to reach new heights.
• Seize Opportunities: We're currently in a golden era of free attention and distribution. Leverage social media now and adapt to future platforms to stay ahead.

TIMESTAMPS

The importance of social media (00:00:00 ) Gary emphasizes the significance of taking social media seriously for business and personal growth.

Introduction and welcome (00:00:33 ) The hosts introduce the show and welcome Gary Vaynerchuk, highlighting his various titles and accomplishments.

Perspective and gratitude (00:01:11 ) Gary and the co-host discuss the importance of perspective, gratitude, and controlling one's own destiny.

Building a strong team and culture (00:02:37 ) Gary explains the importance of building a strong team, fostering relationships, and creating a positive work culture.

Empathy and kindness in business (00:08:33 ) Gary reflects on the significance of empathy and kindness in leadership and business, emphasizing the need to do right by people.

Balancing passion and capability (00:10:36 ) The co-host shares a personal experience of following passion in the car business, leading to failure, and Gary emphasizes the importance of being good enough in pursuing one's passion.

Embracing current opportunities (00:11:48 ) The co-host discusses the quote from Gary's book about underestimating current opportunities and shares personal experiences related to embracing new platforms like TikTok.

Salesmanship versus branding and marketing (00:14:51 ) Gary discusses the difference between salesmanship and branding/marketing, emphasizing the need for a long-term brand-building approach.

Consistency in brand-building (00:18:27 ) The co-host highlights the importance of consistency in brand-building and references Gary's consistent messaging as a testament to successful brand-building.

Parenting and social media (00:19:17 ) Gary and the co-host discuss the considerations of parenting in the digital age, emphasizing the importance of building genuine self-esteem in children to navigate the evolving digital landscape.

Gary Vaynerchuk's New Book (00:21:10 ) Discussion about Gary Vaynerchuk's new book "Day Trading Attention" and its relevance to marketing today.

Gary's Approach to Attention Marketing (00:22:03 ) Gary Vaynerchuk explains his approach to staying ahead of the attention curve and implementing attention marketing.

Gary's Unique Position in Marketing (00:22:59 ) Gary discusses his role in a 2000-person global agency and the unique insights he gains from it.

Impact of AI on Marketing (00:27:49 ) Gary discusses the impact of AI on various industries, including marketing and advertising, and the need to strategize.

Turning Attention into Intent (00:32:15 ) The conversation delves into the process of turning attention into intent and translating buzz into action.

Content Creation and Attention (00:33:07 ) Gary discusses the factors that capture attention in content creation and the importance of providing value.

Understanding Social Media Changes (00:35:33 ) Gary explains the shift in social media dynamics and the importance of understanding individual content performance.

Empathy and Authenticity in Marketing (00:39:14 ) The discussion touches on the importance of empathy and authenticity in marketing and its impact on human connection.

Real Success vs. Proxy Success (00:43:00 ) Gary emphasizes the difference between real success and proxy success, highlighting the importance of genuine achievement.

The importance of social media (00:43:23 ) Gary emphasizes the significance of leveraging free social media for marketing and branding.

Leveraging owned versus rented land (00:44:16 ) Discussion on using free social media to drive traffic to owned platforms like websites and lists.

Extracting attention from social media (00:45:19 ) Gary discusses the power of extracting attention from social media for marketing and brand building.

Preparing for the future of marketing (00:47:07 ) Gary warns about the potential decline of free social media awareness and the need to capitalize on it now.

Building leverage over time (00:48:14 ) The importance of building leverage over time and taking one's brand to the next platform.

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