Dillon Kivo, entrepreneur, PR expert, best-selling author, speaker and founder of Authority Titans offers his expert opinion on being polarizing, shares how you can build your own brand without the help of a PR firm and also details when and why you might need one. 57:42

Show Notes: 

01:08 - Eric welcomes Dillon Kevo to The Excellence Project.

04:07 - Dillon shares some of his views on brand.

07:03 - Dillon tells us whether or not you need to be polarizing to build a brand.

11:03 - Eric names the controversial topics that could get you canceled.

18:00 - Dillon explains why he would rather “ride the centerline” than be polarizing.

24:45 - Dillon points out that there is no right or wrong when it comes to sharing your opinions.

29:01 - Eric and Dillon discuss the importance of core values when defining brand and some well-known personalities’ brands.

36:11 - Dillon details what you can do to build a brand without help from a PR professional.

39:12 - Dillon offers a great way to increase your reach.

41:07 - Eric asks Dillon how valuable a podcast is.

45:16 - Dillon shares why 3rd party credibility is important.

48:06 - Dillon explains that you don’t have to be in crisis to hire a PR firm.

51:16 - Dillon expresses the importance of taking control of your brand.

54:06 - Dillon reminds us why we should have a website.

 

Resources From This Podcast: 

The Name Above The Title By Frank Capra
https://www.amazon.com/Name-above-Title-Autobiography/dp/0306807718

 

Are you serious about building a THRIVING Network Marketing business?

This is a Pivotal Moment.

And This is Your Wake-Up Call!

Join us for the #1 Network Marketing Event in the World December 1-3, 2023.

Here’s What You’ll Learn:
Day 1: How to Become a Recruiting Machine
Day 2: Team Building & Duplication
Day 3. Building An Empire

Attend In-Person or Virtually.

Register NOW at https://www.gopro2023.com

 

Questions or Comments? 

Do you have questions you would like me to answer in future podcasts or comments on the show you'd like to share?  Email me at podcast@networkmarketingpro.com