DiscoverAcquiring MindsHow to Build a $5m Media Business Into a $20m Flywheel
How to Build a $5m Media Business Into a $20m Flywheel

How to Build a $5m Media Business Into a $20m Flywheel

Update: 2025-11-06
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Description

Clayton Collins acquired HousingWire with a big vision for the small media business. 9 years later, it has come to life.

Register for the webinar:

Topics in Clayton’s interview:

  • Hire for your skill gaps
  • Flying around the country to meet investors
  • Asking for warm introductions
  • Selling investors on his strategic vision
  • What to look for in a media company
  • Direct relationships with advertisers vs. programmatic ads
  • Rebuilding the sales team over and over
  • Riding the wave of the mortgage industry
  • Maintaining the magic of annual events
  • Selling print ads differs from selling digital ads

References and how to contact Clayton:

Get a complimentary IT audit of your target business:

Learn more about Walker Deibel's done-with-you buy-side advisory:

Get complimentary due diligence on your acquisition's insurance & benefits program:

Connect with Acquiring Minds:

Edited by Anton Rohozov
Produced by Pam Cameron

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How to Build a $5m Media Business Into a $20m Flywheel

How to Build a $5m Media Business Into a $20m Flywheel

Will Smith