DiscoverAcquiring MindsHow to Buy a Generational Brand with $20m in Sales
How to Buy a Generational Brand with $20m in Sales

How to Buy a Generational Brand with $20m in Sales

Update: 2025-12-18
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Description

Respected consumer brands are not common in lower middle market acquisitions, but Philip Hussey and Chenmark bought one.

Topics in Philip’s interview:

  • Chenmark’s acquisition of Thomas Moser
  • Leading a furniture business as a non-craftsman
  • Chenmark’s hold-forever intention
  • Wait times for custom, hand-made furniture
  • Long tenure of craftsmen
  • Commitment to world-class quality
  • Getting away from offering discounts
  • Building talent through their woodworker school
  • Running a company with a strong legacy behind it
  • Downside to owning your manufacturing

References and how to contact Philip:

Get a complimentary IT audit of your target business:

Learn more about Walker Deibel's done-with-you buy-side advisory:

Work with an SBA loan team focused exclusively on helping entrepreneurs buy businesses:

Connect with Acquiring Minds:

Edited by Anton Rohozov
Produced by Pam Cameron

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How to Buy a Generational Brand with $20m in Sales

How to Buy a Generational Brand with $20m in Sales

Will Smith