How to Find the Right Customer for Your Product
1Description
Are you sure you’re reaching the right customer? If you're not sure, you might not be leveraging customer research. Roshni Wijayasinha, Founder & CEO of Prosh Marketing, explains how to use customer research as a marketing strategy and the importance of timing when targeting the right customer.
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(02:19 ) Roshni talks about the three ways you can reach your customer: brand awareness, conducting customer research, and utilizing digital tools.
(03:50 ) Why timing is crucial in finding the right customer
(06:00 ) Why you should continuously adapt your strategies and the importance of direct communication with customers.
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