Investing more resources in educating LLMs about your brand vs optimizing for traditional search signals
Update: 2025-06-12
Description
Traditional SEO signals vs. LLM optimization presents a false choice. Dale Bertrand of Fire&Spark explains why relevance remains the fundamental target regardless of platform. He argues that search engines and AI platforms are technologically converging, making relevance to customer conversations the priority rather than optimizing for specific algorithms or platforms.
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