Is Paid Search Is The Most Important Marketing Channel To Partner With For SEO?
Update: 2025-05-13
Description
In this episode, Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, challenges the notion that paid search should be SEO's primary partner channel. Tsai argues that all marketing channels deserve equal partnership as they each represent different parts of the user funnel. He explains that paid search often receives preferential treatment simply because it delivers faster results, while SEO's value manifests more gradually but with similar impact. Show Notes
Connect With:
- Elliot Tsai: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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