The best email campaign in the world won’t help your business if no one reads it. So how can you make sure people actually see what you’re saying (without misleading subject lines, that is)?

Today, we offer a few very specific answers.

In both of our businesses, we’ve had ups and downs in our open rates. Along the way, we’ve discovered some moves that work. In this episode, we’ll share 4 things that reliably moved the needle for us. 

The best part? It’s not the elaborate or overly technical stuff that does the trick. It’s the simple, best-practice, tried-and-true methods that get results. From copywriting without sounding like a copywriter, to basic list hygiene, to storytelling, you don’t need a PhD in email to be heard.

Learn what you can do to get real, useful engagement with your emails — and watch your leads and sales grow as a result. Click Play!

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The post MBA2252 4 Ways to Increase Your Email Open Rates in 2023 + Free Ride Friday appeared first on The $100 MBA.