Michael Norton (The Ritual Effect, Happy Money) is a social psychologist and professor. Michael joins the Armchair Expert to discuss what it was like having his parents own a greeting card store, where his interest in psychology came from, and why he loves to design social experiments. Michael and Dax talk about humble bragging, why people don’t like braggers, and why studying people’s rituals can be an insight into their state of mind. Michael explains why people develop irrational habits to avoid admitting failure, why people need a diversity of emotions, and how couples create custom behaviors to show their affection for each other.

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